diff --git a/NEWS b/NEWS
index cf1919b2e..645e82613 100644
--- a/NEWS
+++ b/NEWS
@@ -29,6 +29,7 @@ ver 0.16 (20??/??/??)
 * output:
   - recorder: new output plugin for recording radio streams
   - openal: new output plugin
+  - pulse: announce "media.role=music"
 * mixers:
   - removed support for legacy mixer configuration
   - reimplemented software volume as mixer+filter plugin
diff --git a/src/output/pulse_plugin.c b/src/output/pulse_plugin.c
index ffc7abc8b..e4780fd45 100644
--- a/src/output/pulse_plugin.c
+++ b/src/output/pulse_plugin.c
@@ -66,6 +66,8 @@ pulse_init(G_GNUC_UNUSED const struct audio_format *audio_format,
 {
 	struct pulse_data *pd;
 
+	g_setenv("PULSE_PROP_media.role", "music", true);
+
 	pd = pulse_new_data();
 	pd->name = config_get_block_string(param, "name", "mpd_pulse");
 	pd->server = config_get_block_string(param, "server", NULL);