oysteikt-skolearbeid/TDT4310-project-sorted-japanese-example-sentences
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<span>住所知らない相手にも…「ソーシャルギフト」導入広がる</span>
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<time datetime="2022-05-23T07:08:09">2022年5月23日 7時08分</time>
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<p class="content--summary" style="">SNSなどを通じ、住所を知らない相手にもプレゼントを贈れる「ソーシャルギフト」と呼ばれるサービスについて、大手デパートの間では、市場の拡大が期待されるとして導入の動きが広がっています。</p>
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<div class="body-text">ソーシャルギフトは、贈り手がインターネット上で商品を選び決済すると、相手のSNSやメールに専用のURLなどが送信され、受け取った人が住所を入力して商品を届けてもらったり、店頭で商品に引き換えたりできる仕組みです。<br /><br />このソーシャルギフトについて三越伊勢丹は、専用サイトの売り上げが化粧品やお菓子を中心に、昨年度は前の年度のおよそ2倍に拡大し、取り扱い数を当初の2倍の4000点近くに増やして販売を強化しています。<br /><br />また、高島屋も、新たに始めたオンラインストアで今月からサービスを始めました。<br /><br />両社は、友人どうしでも住所を知らないケースが増えていることや、コロナ禍で対面での接触を控える傾向が根強い中、今後もさらに需要が高まると見ていて、三越伊勢丹の重松祐歌マネージャーは「時代とともにプレゼントの贈り方も変わっていて、新しい体験を提供したい」と話していました。</div>
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<div class="body-text">民間の調査会社、「矢野経済研究所」によりますとソーシャルギフトの市場規模は来年度には3200億円程度と、感染拡大前のおよそ2倍に上ると見込まれていて、小売各社などの間でサービス強化の動きが活発になっています。</div>
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